The Origin
Amal means hope. This is where the name comes from.
Maya and her husband Ali arrived in Dubai for their honeymoon. It was supposed to be pure romance — but Maya was 8 months pregnant with their second child, and the heat made everything complicated.
Walking through the Gold Souk in old Dubai, they stumbled into a small oud merchant's shop. The owner, an elderly man who had been blending oud for 40 years, offered Maya a special oil from Thai agarwood.
Back in Zurich, pregnant and inspired, Maya began experimenting. She wanted to capture that exact moment: the warmth of hope, the uncertainty of expecting a new life, the deep grounding of oud, and the lightness of anticipation.
Saffron too bold. Oud too dark. Rose too floral. Every version taught her something the next one kept.
Then a version held. The oud. The saffron. The rose. The hope.
M'OUD was founded in 2022. But it wasn't just about perfume. For every bottle sold, Maya plants a tree through One Tree Planted. Because that's what Amal means — Hope.
Every numbered bottle is a promise: to honor the craft, to celebrate the moment, and to grow something living for the next generation.
Experience the scent that started it all
Or start with our Discovery Set for CHF 40
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