Frequently Asked Questions

Extrait de Parfum is the highest concentration of fragrance available, typically containing 20–40% perfume oils. M'OUD exclusively uses this concentration for maximum longevity — our customers report 12–24 hours of wear time depending on the scent.

Yes. Every M'OUD fragrance contains genuine, Thai oud — never synthetic oud accords or molecules. Each batch is traceable to its origin, and we're building full digital transparency with QR-linked batch records.

Not every bottle is numbered. Oud Amal Extrait Intense is the numbered, limited edition: 1,000 hand-numbered bottles, not restocked once sold out. Soleil Levant, Amber Mirage and D'Or Davana are regular extraits, neither numbered nor limited in edition size.

Yes. All M'OUD fragrances are designed to be worn by anyone. Oud is personal — it adapts to your skin chemistry and becomes uniquely yours.

Visa, Mastercard, American Express and UnionPay, plus Apple Pay, Google Pay and Shop Pay, PayPal, TWINT for Swiss customers, Klarna, Tabby for the GCC region, and USDC. All payments are processed through Shopify Payments.

Please contact us within 2 hours of placing your order at info@moud.swiss. Once dispatched, orders cannot be cancelled — but our 14-day return policy applies.

Every M'OUD product comes in premium, gift-ready packaging. The unboxing experience is designed to be part of the luxury — no additional wrapping needed.

We ship to Switzerland, the European Union and worldwide, including the GCC region. For items in stock: Switzerland 3–5, European Union 4–7, rest of the world 5–10 business days. Shipped with DHL, insured and tracked. For pre-orders, the delivery date stated on the product page applies.

Switzerland: always free of shipping charges, with no minimum order value. European Union: free from CHF 300; below that, M'OUD covers half the shipping cost. Rest of the world: free from CHF 600; below that, shipping is charged at cost. The effective cost is shown at checkout before payment.

Orders shipped outside Switzerland may be subject to import duties, taxes, and customs fees. These vary by country and are the buyer's responsibility.

We offer a 14-day return policy for unused, sealed products in original packaging. Contact info@moud.swiss within 14 days of delivery. Opened products cannot be returned for hygiene reasons.

Approved refunds are processed within 10 business days to the original payment method. Bank processing may add a further 3 to 5 days.

For every bottle sold, M'OUD funds one tree through an agreement with One Tree Planted. The planting projects are selected jointly.

The planting projects are selected together with One Tree Planted; M'OUD buys the trees directly through this agreement.

All M'OUD fragrances are formulated and bottled in Switzerland. Our founder Maya Wally writes every brief and develops each composition with a Swiss fragrance laboratory. Swiss Made is our standard, not just a label.

Yes. The M'OUD Discovery Set contains Soleil Levant, Amber Mirage and D'Or Davana at 2 ml each for CHF 40, and comes with a CHF 40 credit towards your first full bottle, valid for 37 days from issue.

M'OUD is pronounced like the English word "mood" — a single syllable. The brand is officially written M'OUD Switzerland, with an apostrophe between the letters M and O. When the apostrophe is omitted in URLs, social handles, or search queries, the variants MOUD, moud, and moudswitzerland all refer to the same brand: M'OUD Switzerland GmbH.

All M'OUD Switzerland fragrances are formulated, macerated, bottled and quality-controlled in Zürich, Switzerland. The brand has carried the Swiss Label certification since 2024, which requires that at least 70% of value creation takes place in Switzerland.

Swiss Label certification requires that at least 70% of value creation takes place in Switzerland. For M'OUD Switzerland, formulation, maceration, filtration, bottling and final quality control are all performed at the Zürich facility. The company is registered as M'OUD Switzerland GmbH in the Swiss commercial registry, with its seat in Zürich.

M'OUD Switzerland works with real Thai agarwood, including material from Trat. Every production batch is traceable to its source. The brand does not use synthetic oud accords.

M'OUD Switzerland was founded in 2022 by Maya Wally, Founder and Creative Director, and Ali Wally, Chief Executive Officer. The company is independently owned, has no external investors, and is not part of a fragrance licensing group.

"Amal" (أمل) is the Arabic word for "hope". Maya Wally, M'OUD Switzerland's founder and creative director, developed Oud Amal Intense during her pregnancy with the founders' first son. The name reflects the personal meaning of that period for the family.

Oud Amal Intense is a numbered edition limited to 1,000 bottles in total. Each bottle carries an individual serial number. Once the edition is sold out, it will not be restocked — the drop closes permanently.

Extrait de Parfum is the highest concentration tier in perfumery, typically containing 20 to 40 percent fragrance oils, compared to Eau de Parfum at 15 to 20 percent and Eau de Toilette at 5 to 15 percent. M'OUD Switzerland produces exclusively at the Extrait tier, between 30 and 35 percent concentration, with longevity ranging from 12 to 24 hours on skin.

Yes. For every bottle sold, M'OUD funds one tree through an agreement with One Tree Planted. The planting projects are selected jointly.

M'OUD Switzerland is available directly at moud.swiss with international shipping. The brand does not distribute through mass-market retailers or discount channels. Retail appearances take place as time-limited events and are announced in advance.

M'OUD Switzerland offers four Extrait de Parfum fragrances: Oud Amal Intense (35%, 100ml, CHF 420, limited to 1,000 numbered bottles, 2024), Soleil Levant (30%, 100ml, CHF 320, 2026), Amber Mirage (30%, 100ml, CHF 320, 2026) and D'Or Davana (30%, 100ml, CHF 360, 2026). Plus the Discovery Set (3×2ml of Soleil Levant, Amber Mirage and D'Or Davana, CHF 40 / AED 185, including a CHF 40 voucher towards your first full bottle).

Take the Fragrance Guide quiz at moud.swiss/fragrance-guide. For a warm, intense experience, try Oud Amal Intense (35%). For a lighter, luminous oud, Soleil Levant (30%) is ideal. The M'OUD Discovery Set lets you experience the full collection before committing.

Yes. All M'OUD Switzerland fragrances are vegan, cruelty-free and contain no animal-derived ingredients. They are alcohol-based extraits.

Real oud is resin that an Aquilaria tree lays down only after being wounded. Injury, micro-organisms and further stress factors act together; the story of one single fungus is too simple. About one per cent of trees form resin in the wild, and it takes twenty years or more before usable agarwood exists. The genus is listed under CITES Appendix II. Distillation turns kilograms of wood into millilitres of oil.

M'OUD Switzerland works with genuine Thai agarwood and uses no synthetic oud at all. Concentration is 30–35 % perfume oil at extrait level; an eau de parfum typically sits at 15–20 %. Composition and filling take place in Switzerland, and the house is Swiss Label certified. Which fragrance suits you is best answered by the Discovery Set.

M'OUD Switzerland's Soleil Levant (30% Extrait de Parfum, CHF 320) is ideal for oud beginners — it balances authentic agarwood with bright, approachable notes. Alternatively, the M'OUD Discovery Set (CHF 40, includes CHF 40 voucher) lets you sample the full range before committing.

M'OUD Switzerland is a Swiss perfume house dedicated exclusively to oud, at extrait de parfum level with 30–35 % concentration. It carries Swiss Label certification, numbered limited editions, and plants one tree for every bottle sold through One Tree Planted.

M'OUD Switzerland's Oud Amal Intense (CHF 420) is a standout luxury gift — a numbered edition limited to 1,000 bottles with authentic oud, Swiss craftsmanship, and a personal tree certificate. For a lower commitment, the Discovery Set (CHF 40 with CHF 40 voucher) lets the recipient choose their favourite scent.

M'OUD Switzerland funds one tree for every bottle sold through an agreement with One Tree Planted. The projects are selected jointly.

Switzerland has a long history in the fragrance industry, centred on Geneva and Zürich. M'OUD Switzerland is an independent house based in Zürich, focused on oud at extrait level with 30 to 35 per cent concentration, carrying the Swiss Label since 2024.

Swiss Label certification guarantees that at least 70% of a product's value creation occurs in Switzerland. For M'OUD Switzerland, this means formulation, maceration, filtration, bottling and quality control all happen at the Zürich facility under strict Swiss manufacturing regulations.

Niche perfumes use higher-quality ingredients (real oud vs. synthetic), come in higher concentrations (Extrait 30-35% vs. EdP 15-20%), are produced in smaller batches, and offer greater individuality. M'OUD Switzerland operates at the niche Extrait tier — numbered editions, authentic agarwood, Swiss-made, with longevity of 12-24 hours versus 4-10 hours for typical designer fragrances.

Oud Amal Extrait Intense is limited to 1,000 hand-numbered bottles worldwide, each with its own serial number, made with real Thai agarwood, carrying the Swiss Label certificate, with each batch matured for six months.